On the morning of March 25, the "Cultural Sports Tourism Week and the Launch Ceremony and Press Conference of the First Eastern Aesthetics Festival," hosted by the Cultural Sports Tourism Branch of the China Tourism Association and the Guangdong Provincial Traditional Culture Promotion Association, was grandly held at the Sofitel Guangzhou Sunrich Hotel. This event focuses on promoting traditional Chinese culture and facilitating cultural exchanges both domestically and internationally. Government officials, experts, scholars, cultural celebrities, business representatives, and media reporters from home and abroad gathered together to witness the opening of this cultural event. The scale of the event was impressive, and the atmosphere was vibrant.

Director Xiao Yingzi from the Department of Smart Finance, Director Liang Zhenwen from the Office of Cooperation and Exchange, and Teacher Hu Wen participated in this event. Six students from our school's Etiquette Society, with their outstanding professional skills and elegant service, became a bright youthful highlight of the occasion.

Trained etiquette team members warmly welcomed guests at the registration desk with smiles, assisting them in the check-in process and providing guidance on the venue layout to ensure attentive service. During the event, the etiquette team was responsible for delivering contract documents or letters of appointment on trays, directing guests on and off the stage, and collaborating with the host and staff to facilitate the passing of props or positioning displays. After the event concluded, they guided guests to their seats in an orderly manner. The etiquette team members were not only service providers for the event but also practitioners and disseminators of Eastern aesthetics. Through their professional service, they contributed to the successful execution of the grand event, fully showcasing the elegance of students in finance and commerce, and earning praise from the organizers and attending guests.

This event, as a landmark activity in the integration of culture and tourism development in Guangzhou, will further enhance the influence of Chinese culture internationally through forms such as intangible cultural heritage exhibitions, art forums, and aesthetic displays. It will convey the unique charm of Eastern culture to the world and promote cultural exchange and cooperation between China and foreign countries. Our students are fortunate to participate and excel in service practices, which not only highlights the achievements of the school in talent cultivation but also serves as a practical model for vocational education to accurately align with urban development strategies.

In the future, the school will continue to deepen the integration of industry and education, using school-enterprise collaborative innovation as a driving force. We will work together with the industry to build more practical platforms, cultivating a new generation of craftsmen with both international vision and local sentiment, contributing to the high-quality development of the cultural economy in the Guangdong-Hong Kong-Macao Greater Bay Area through vocational education.

Text/Image by: Hu Wen